adapt to change
Welcome to AQ Strategy
We are a collective of restless minds, believers in the power to grow businesses through creative transformation. We help our eclectic clientele make the most out of a changing world and achieve sustainable growth.
We stand apart by combining an unparalleled experience in the field, total immersion in the zeitgeist, privileged access to top talent, unique ecosystem-building skills, advanced toolkits, digital transformation leadership and a 100% bespoke philosophy.
Welcome to an exciting world where change is not anymore a threat, but your most precious ally. Welcome to a partnership that guarantees that we are partners for growth, always agile, future-ready and ahead of the game.
Adapt to thrive.
What does AQ stand for
Practically everyone is familiar with IQ, the Intelligence Quotient, while most people are also familiar with EQ, the Emotional Quotient. These are the measures of conventional and emotional intelligence respectively. Naturally, both are important. Perceptual and cognitive skills and the capability to deal with one’s own emotions and those of others are prerequisites for a good performance.
However, they are not sufficient for success in a world that changes exponentially fast. In fact, the strongest predictor of success is the ability to meaningfully respond to change. Meet AQ – the Adaptability Quotient, or the measure of Adaptive Intelligence.
A transformative philosophy
We are immersed in a world of change. Globalization, tech disruption and information overabundance are putting immense pressure on individuals and organizations alike. What may have worked in the past, will not necessarily work from now on.
Tourism & Hospitality are no exception. In fact, the extent of changes expected in the next 5 years (due to AI, machine learning and big data) will be bigger than those experienced in the last 50. Those who realize this and ride the wave of change in time, will reap the benefits.This is why it is vital to change before being forced to do so by the world around you.
There is a common misconception that transformation relates primarily to the adoption of new tech, but in its core it involves people, mentalities and organizational behaviors. And any change in the organizational infrastructure is insufficient without cultural change.
We know what the winners of the future will look like. Advanced situational awareness, ecosystem mentality and a clear sense of purpose will set them apart. Evolving stakeholder needs combined with focused brand-building will guide their strategies. Agility and fast responsiveness will mark their decision-making. And smart use of tech and innovation will govern their actions. For all these to take place, for meaningful business development in a changing world, a true transformative philosophy will have to take hold. As we see ourselves as a change agent, this lies at the very core of what we stand for.
We are a future-facing bespoke Strategic Marketing Firm, operating within the broader domain of Hospitality & Tourism and the Experience Economy.
The times we live in demand a different kind of philosophy and service delivery. The reason we exist is our belief in the power to make the most out of change. Where most may see menacing disruption, risk and chaos, we see immense opportunities to leap ahead in the game, achieve sustainable growth and safeguard prosperity for years upon years.
This is because we live and breathe transformation and feel at home in big challenges. We already live in the future, though grounded solidly at the present. We believe in the power of well-tuned ecosystems, interconnected agents that can work miracles when properly aligned and, crucially enough, we have the means to make this work.
We partner-up with ambitious businesses, helping them to successfully navigate the challenging waters of global change. Through our services, our Clients come out transformed, resilient, future-proofed and thriving.
What we do
Our Business Pillars
We excel by connecting all the proper dots in the proper way. We bring to the table a deep understanding of the way investors as well as hoteliers & banks think and operate, accompanied with hard-gained, precious connections to the demanding sector universe.
We assess any project irrespective of size, background and degree of complexity and we develop the requisite strategy, followed by flawless implementation. In the process, we bring together the top professionals in the market, doing what we know best: making things click and work, and making profits for all stakeholders involved. We commit to the success of the project by taking part in the investment scheme, individually or alongside other investment vehicles.
We help businesses and destinations optimally navigate strategic options and high-level decisions. We make sure that our partners manage change and are led into the next day under the most favorable conditions possible. We provide 100% bespoke consultancy at the strategic planning level and, if required, we expand into actual end-to-end execution.
As strategic partners we work as follows:
Analysis & Understanding: Situation / environmental analysis on the basis of a multitude of available sources, including primary & secondary research. Deep dive into the needs and DNA of the business or destination
Strategic Planning: Defining or redefining core positioning aspects including vision and mission, and setting up concrete strategic goals to be served. 100% bespoke, ecosystem-based holistic understanding & approach
Implementation & Roll-out: Involving top notch professionals bundled in great teams, task-oriented approach)
Who can benefit from our services?
Investors in the Hospitality industry, Funds or Joint Ventures, DMO’s, (Strategic Advisory to Banks & Financiers)
Destinations (Marketing Destinations at Country, Regional or City level)
Policymakers, Legislators, Travel & Tourism Boards and Governing Bodies active in the field (Strategic Advisory to Stakeholder Groups)
Hotels (Strategic Advisory to Independent Hoteliers, Hotel chains irrespective of size)
Owners of multiplayer projects in travel, tourism & hospitality involving a multitude of stakeholders (Ecosystems management, incl. hoteliers, producers, merchants, travel startups, authorities, communities, thought leaders, etc.)
We take over project management from end-to-end, assuming 100% responsibility for its successful completion on the basis of pre-agreed metrics and KPIs. We act as a hub of directional and operational excellence - by combining the best of available resources from around the Globe and tuning them accordingly.
According to the exact needs of each project, we select, set up and manage battle-proven teams of top talent and create agile ecosystems. In this, we involve only people with attested output quality and effectiveness.
Rise by lifting others
As a business, we perceive our role as something much more expansive than doing strictly business. Our wish is to act as a guiding light and a force for good, while leaving a positive footprint behind - today and tomorrow.
This is why we are continuously involved in a series of pro bono initiatives that benefit individuals, the society at large, the environment, and the cause of sustainability. We are already strategic advisors of www.wisegreece.com & www.mexoxo.com while helping people and businesses according to availability.
Why we differ
Bringing tomorrow, today
Unparalleled Experience & Knowledge
Complete Zeitgeist Immersion
Digital Transformation Leaders
100% Bespoke Philosophy
Through our holistic approach, we create the conditions for adaptability, sustainable growth, embracing of digital advances and ecosystem optimization. We thus bridge the gap between tomorrow and today, creating unique application models.